8 secrets to creating a truly impactful personal brand
Personal branding is more than just self-promotion, luxury consultant Chris Pollinger writes. It's about making a real difference in people's lives and inspiring them to live better
by Chris Pollinger Mar 12
Quality over quantity: What you should NOT be blogging
By focusing on creating valuable content that resonates with your audience, David Marden writes, you can set yourself apart from the competition
by David Marden Mar 12
A business woman standing next to a high-tech outline of a face to symbolizing the beginner’s guide to AI for real estate agents.
Real estate professionals would be wise to think like regulators and prioritize compliance when evaluating the potential use of AI in their business, compliance expert Summer Goralik writes
by Summer Goralik Mar 11
door knocking, lead generation, prospecting
Coach Darryl Davis' advice for spring? Get creative with your ideas, get courageous with your prospecting and be consistent in your approach to building and branding
by Darryl Davis Mar 11
Negotiating short sales is a crucial skill for real estate agents
With some areas seeing rising prices and low supply, Clever's Luke Babich writes, many would-be homeowners are looking into unconventional routes to homeownership, including short sales
by Luke Babich Mar 11
These are the markets where rent growth will be strongest in 2024
Opinion
Multifamily investors can thrive even during periods of more moderate growth by understanding their renters, markets and properties, Michael Zaransky writes
by Michael Zaransky Mar 11
Captivate, connect and convince with compelling presentations
Applying insights from the 'Harvard Business Review' and adapting them to the demands of real estate, Nikki Beauchamp writes, can elevate presentations from informative to influential
by Nikki Beauchamp Mar 11
negative review, bad, reputation,
Your reputation precedes you in every meeting, showing and negotiation, writes coach Darryl Davis. Every interaction either enforces it or enhances it. Protect it fiercely, and nurture it carefully
by Darryl Davis Mar 9
Are you ready to make your brand POP this spring? The Download
As Inman announces its Marketing All-Stars, it's time to dive deep into all the marketing expertise you'll need to shine bright this spring
by Christy Murdock Mar 8
Lawsuits and leads: Here's Inman's Top 5 stories of the week
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Mar 8
Talking money is 'a form of protest,' financial expert Tori Dunlap says
With 1.9M Instagram followers and a best-selling book, financial expert Tori Dunlap sits down with Rachael Hite to share how she’s educating women on talking about money — out loud
by Rachael Hite Mar 8
15 Instagram accounts agents can learn from in 2024
Jimmy Burgess shares 15 agents, team leaders and trainers who can help you find the perfect mix of content to grow your Instagram channel
by Jimmy Burgess Mar 8
Empowering through empathy: The women's leadership advantage
By embracing and amplifying female voices, The Agency's Rainy Hake Austin writes, we can create a real estate industry that truly reflects the diversity and richness of the communities we serve
HomeStack is a mobile solution for today's agent: Tech Review
HomeStack is a build-as-you-go solution for independent brokerages to create powerful, consumer-facing apps
by Craig C. Rowe Mar 8
Mauricio Umansky's 4 tips for building strategic partnerships
In luxury real estate, Mauricio Umansky writes, partnerships can be powerful devices in your ever-evolving business toolkit
by Mauricio Umansky Mar 8
TikTok says men think about Rome. Women's #RomanEmpire? Safety
Opinion
Meeting prospects, holding open houses, going to industry events — women have to think about safety daily, trainer Rachael Hite writes. They don't have time for Julius Caesar
by Rachael Hite Mar 8