How to leverage SEO, drive organic traffic and outrank the competition
Think your website can't compete with the big portals? SEO expert David Marden writes that, with smart keyword planning, you can find your place in online search results
by David Marden Mar 6
5 master-your-market steps to effective real estate branding
If you want to raise your profile and stay top of mind in your chosen market, luxury consultant Chris Pollinger writes, it requires crafting an effective and recognizable brand identity
by Chris Pollinger Mar 6
The worst real estate marketing you've ever seen: Pulse
Whether it was the photos, the property description, the website or the social media plan, what marketing element was a total turnoff?
by Inman Mar 6
Want to quit listing appointments? Try this pre-screening strategy
Agent Danielle Lazier quit listing appointments because she was tired of giving away expertise with no reward. Here's how she susses out which clients truly want to work with her
by Danielle Lazier Mar 6
Forget instant gratification. Compound small changes instead
We are used to hearing the word 'compounding' in relationship to finances. Inman contributor Carl Medford couples compounding with business habits to set in motion long-term results
by Carl Medford Mar 6
Real estate Ozempic: What do you need to shed this spring?
In times of struggle, we often add tools, strategies and habits to ‘fix’ what’s wrong in our lives and businesses. Let eXp’s Troy Palmquist help you shed some of the things that are holding you back
by Troy Palmquist Mar 5
Are there still buying opportunities in suburban multifamily?
Suburban multifamily housing continues its growth surge, particularly in the single-family and build-to-rent markets, multifamily expert Michael Zaransky writes
by Michael Zaransky Mar 5
How an FBI negotiator brought this agent back from burnout
Danielle Lazier was at the top of her game, but she was so burnt out, she was ready to quit. FBI negotiator Chris Voss' talk about tactical empathy and emotional intelligence changed everything
by Danielle Lazier Mar 5
Real estate the Australian way? It won't solve US commission woes
Don't buy into the commission rhetoric that says the U.S. should do things more like they do in Australia, Cara Ameer writes. Each country has its own dynamics, customs and economics
by Cara Ameer Mar 5
3 green flags of exceptional real estate leadership
The mark of a great leader, Victoria Kennedy writes, is that they don't hoard power for themselves but empower others to build and grow their sphere of influence
by Victoria Kennedy Mar 5
Feeling overwhelmed? Master these time-well-spent tips
Learn how to manage and control your time to avoid burnout and live a life that is meaningful, coaches Melanie Klein and Emily Bossert write
Using paid leads? Here's the FCC change you need to know now
Whether your lead gen leans into cold calls, direct mail, door knocking or portals, Bernice Ross talks to REDX's Curtis Fenn to find out what changes are afoot
by Bernice Ross Mar 1
How far would you go to protect your buyer clients? The Download
The Consumer Federation of America, an industry watchdog, says that the buyer agreements you're depending on are woefully inadequate to properly protect homebuyers
by Christy Murdock Mar 1
Contracts, crosshairs, commissions: Inman's Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Mar 1
9 post-Sitzer questions we still don't have answers to
Opinion
Change always brings chaos and disruption, broker Cara Ameer writes. While many of these issues have been lurking in the background, they illustrate the work that remains to be done
by Cara Ameer Mar 1
Try these 7 budget-friendly lead sources with no upfront fee
In a market where agents must be expense-averse, Jimmy Burgess writes, generating leads that only have an expense if money comes in can make a lot of sense
by Jimmy Burgess Mar 1