The subscriptions that consistently provide bang for your buck: Pulse
When you're watching your pennies, those repeating subscriptions and memberships can add up. Here are the ones you deem must-haves
by Inman Feb 13
How to justify your commission with a Buyer Bill of Rights
As the real estate landscape changes thanks to commission-related lawsuits, Carl Medford writes, pressure is being levied on buyer agents to demonstrate their value to potential clients
by Carl Medford Feb 13
Is your business on life support? Check the health of your database
Frustrated with a lack of leads or a lack of conversions? Troy Palmquist offers insights and tools to help you give your CRM a checkup
by Troy Palmquist Feb 13
ERA president offers 5 tips for brand new real estate agents
ERA's Alex Vidal offers words of wisdom and advice for real estate agents launching their careers amid the uncertainty of the 2024 market
by Alex Vidal Feb 13
Stop selling simply bricks and mortar. You're selling a lifestyle
Each sale is less about the physical property and more about selling a vision, Adria Lawrence writes. Paint a picture where work-life balance, leisure and personal growth coexist
by Adria Lawrence Feb 13
6 steps to driving growth through corporate social responsibility
When you get clear on your mission and your brand's culture, The Agency's Rainy Hake Austin writes, you can create positive and sustainable initiatives as you forge community partnerships
by Rainy Hake Austin Feb 13
This Black History Month, do more to promote Black homeownership
It's frustrating to see how misunderstood and divisive DEI efforts are, broker Janel Randall writes, while real estate professionals work every day to debunk myths around Black homeownership
by Janel Randall Feb 12
Six images of various types of real estate clients to exemplify crafting powerful client personas.
Knowing who you're talking to in your marketing gives you a greater ability to craft and target your messaging. Digital marketing expert Marci James shares strategies for crafting a client avatar
by Marci James Feb 12
Super Bowl ads, buyer bans and nefarious dealings: The Download
We're taking this opportunity to bring you some of the lesser-known stories you may have missed last week while you were reading about Keller Williams and NAR
by Christy Murdock Feb 10
Mauricio Umansky's top tips for retaining agents in 2024 
If you want to optimize agent performance and grow your business, Mauricio Umansky writes, lean in to fostering their talent, innovation and satisfaction
by Mauricio Umansky Feb 10
Is it real, or is it Bella Staging? Tech Review
With its bespoke approach to every staging challenge, Bella Staging is evolving the category
by Craig C. Rowe Feb 9
What's your 100-year plan? Finding ikigai in life and business
The median age for Realtors is 60, with more people living to 100. Senior housing expert Rachael Hite says it's time to leverage age and experience to build a lasting legacy
by Rachael Hite Feb 9
More commission suit fallout: Inman's Top 5 stories of the week
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Feb 9
7 spring pop-bys that'll perk up your client relationships
Want to make real estate more fun for you and your clients? Check out Darryl Davis' ideas for spring-themed gifts
by Darryl Davis Feb 9
Broker Spotlight: Jeff Valentino, Valentino Group
Find out why this North Carolina broker says that real estate is as much a hospitality business as a sales and marketing one
by Christy Murdock Feb 8
Collaboration isn’t a buzzword. It’s a strategic imperative
Is the path to prosperity in real estate paved by fierce competition or collaborative endeavors? Coaches Emily Bossert and Melanie Klein share how teamwork can create optimal outcomes