From a viral locker room moment to a streaming fandom and a campaign forced to adapt mid-Games, recent flashpoints show why credibility now hinges on timing, tone and follow-through
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
The pricing conversation isn’t about convincing sellers you’re right, coach Darryl Davis writes. It’s about coaching them to make the best decision with their own eyes
Ashlee Jankovich writes that new real estate agents must learn to protect their time and focus on the activities that matter most to keep their business on track
The real estate firms that flourish will be those that treat AI as an extension of sound operational design, The Agency's Zane Burnett writes
Opinion
Based on the data, real estate is not in a boom cycle, coach Darryl Davis writes. It's not in a crash cycle. It's in a recalibration cycle
How to create ancillary income streams in referral networks, investments, speaking and content
An agent's single-minded focus on commission only can bring chaos to a brokerage, managing broker Derek Carlson writes. Here's what to watch for when you're recruiting top talent
Attention is now rented, and authority is infrastructure, Molly McKinley and Lauren Henss write. That means instead of the attention economy, we are now operating in the trust economy
'Keeping it simple' is an essential principle for real estate success. Find out how broker-owner Joey Conner puts it into practice for better recruiting and retention
Most agents use the same tools, chase the same clients and wonder why they plateau, coach Darryl Davis writes. Here's what the top performers do differently
Unlike a car salesman or a furniture retailer, Darryl Davis writes, agents operate under a license issued by the state. That license comes with fiduciary duties
Agents who confidently address retirement planning don’t just sell homes, Jeff Sibel writes. They become the trusted authority in their market
New contributor Tim Garrity shares tips for building your brand reputation and client relationships by staying consistent with your podcast
As tech tools change, Roland Kampmeyer writes, the real estate professional must double down on the things that only humans can do with service and sensitivity
You passed the licensing exam. But the Code of Ethics that governs this profession doesn’t end with a test score — it's where your career begins, coach Darryl Davis writes