Real Estate Career Tips, How-Tos, & Guides
Super Bowl ads aren’t just competing with each other anymore, Jessi Healey writes. They reflect a broader shift across platforms, algorithms and media strategy, where visibility is earned
Firms winning in the AI age are intentionally choosing tools and strategies that directly support their position as the local authority, Chris Morrison writes
Smart agents, particularly those who own rental property, are layering performance data on top of pricing analysis to guide better decisions and protect net operating income, Ryan Barone writes
Self-employment can be a rational and rewarding choice, Nick Schlekeway writes, but it should not be mistaken for building an asset that compounds
Implement these habits into your daily routine, coach Darryl Davis writes. Your pipeline won’t fill overnight, but it will fill quietly and repeatedly through consistent action
Opinion
Each month, agents, brokers, executives and investors contribute to one of real estate's most ambitious efforts to document changes to the industry. Add your insights. Take the survey
Opinion
A lot of people treat IDX reform like it is an agent compensation issue, Josh Ries writes, but it's a consumer clarity issue that turns into an agent compensation issue
New Inman contributor Ryan Garson writes that, while AI won't replace your expertise, it can help you organize your thoughts, research real-world perspectives and identify existing content gaps
Bernice Ross writes that the time to jump over the January slump is now, thanks to 3 recent shifts in the mortgage market that may yield new prospects from the data you already have
Making decisions about how to protect your time and your energy is the first step toward creating a more satisfying and meaningful career, coach Darryl Davis writes
On this episode, Damian Eales gives his unfiltered take on the future of the MLS, the dangers of private listings, and why the industry needs to stop the infighting and start serving the consumer
Positioning is the specific promise you make to clients and the specific pain point you solve, Josh Ries writes. Effective positioning is essential for great follow-up, connection and marketing
Teams are not one size fits all, new contributor Ashlee Jankovich writes. Agent success is directly related to their role alignment rather than team model
AI isn't about replacing people, Kate Hulbert writes. It's about reducing friction, improving consistency and allowing your team to spend time on high-value work
Coach Darryl Davis writes that an effective farming plan for listing lead gen is essential for shortening the road from 'Who are you?' to 'How can you help me?'
Colby Culbertson left a cushy Zillow gig, jumped back into production and built one of Northern California’s top real estate teams — scaling from 6 to 175 agents in just 5 years
Transparency and fairness are essential in the face of increasing industry consolidation and the growth of private listing networks, indie CEO Dezireh Eyn writes