Be protective, proactive and prepared when working with celebrity clients
In Part 4 of her 5-part series, Cara Ameer offers strategies for providing high-level care that's specific to the requirements of high-profile clients
by Cara Ameer Jul 24
Here's what's happening with home prices in your market: Pulse
Sellers and buyers both seem dug in on their price, so we asked: What's happening with home prices in your market, and how are you setting expectations with clients?
by Inman Jul 23
It's not all about the money: The savvy agent's guide to working with athletes and celebrities
In Part 3 of her 5-part series, Cara Ameer provides insight on the financial realities of working with high-profile clients and trusted members of their entourage
by Cara Ameer Jul 23
Instant gratification is destroying your business. Here's how to avoid the distraction trap
Learn to lock in the necessary behaviors required to build your business, team leader Carl Medford writes, repeat them constantly, avoid pleasurable distractions and reap the rewards
by Carl Medford Jul 23
The leadership playbook: Stay ahead in a fast-moving market
In hypercompetitive, low inventory markets, Jack Gross writes, success boils down to innovation, adaptability, a return to fundamentals and a commitment to agent education
by Jack Gross Jul 23
Stop calling this a buyer’s market. We're not there yet
Troy Palmquist talks with Jordan Levine, SVP and chief economist at California Association of Realtors, to answer the question, ‘Are we really in a buyer’s market?’
by Troy Palmquist Jul 22
Take the Inman Intel Index survey for July
Opinion
Each month, hundreds of real estate agents, brokers, executives and investors report on what they're seeing in their corner of the industry. Add your insights. Take the survey
by Daniel Houston Jul 22
Don't be dazzled by the glamour when working with celebrity clients
In Part 2 of her 5-part series, Cara Ameer shares thoughts on providing discreet, confidential service to your high-profile clients
by Cara Ameer Jul 22
The Grok meltdown: Cautionary AI lessons for every agent
Human judgment isn't optional when you're working with AI tools, trainer Bernice Ross writes. It's essential for understanding how they can go wrong, so you can protect your brand
by Bernice Ross Jul 22
5 money mistakes other agents made (so you don't have to)
Hard-learned lessons about building financial security in a commission-based career
by Amanda Neely Jul 22
Does your social media suck? Take this summer marketing audit
Great social media strategy means doing everything more intentionally
by Kyle Basila Jul 22
Everything old is new(?) again when it comes to marketing your listings
As the industry continues to debate the way listings are marketed (or not) in the current climate, Troy Palmquist reflects on the potential move from digital to analog
by Troy Palmquist Jul 21
How to create a purpose-built brand for luxury real estate
While creating a luxury personal brand for your real estate business, Rebecca Francis writes, don't forget to stay true to your authentic self
by Rebecca Francis Jul 21
The savvy agent's guide to working with athletes and celebrities
In Part 1 of her five-part series, Cara Ameer shares a case study from an early experience of working with professional athletes and team leadership
by Cara Ameer Jul 21
The rise of punk rock kindness: What Superman teaches us about content that sticks
From viral dogs to soft-hearted heroes, audiences are craving sincerity over spectacle, and smart brands are paying attention
by Jessi Healey Jul 20
10 easy daily marketing moves that build your brand and business
Building a brand doesn’t require a viral video or a billboard, Jimmy Burgess writes. It requires presence, intention and small moments stacked over time
by Jimmy Burgess Jul 20