Being a neighborhood expert isn’t enough anymore 
If your entire value proposition is 'I specialize in this neighborhood,' then you’re putting a clock on your career, Coldwell Banker Warburg's Kevelyn Guzman writes
by Kevelyn Guzman Jul 12
Two women posing for an Instagram picture to represent Instagram boosting SEO.
Become more visible on Google with a new Instagram update for professional accounts that allows social media content to appear in search engine search results, Kyle Basila writes
by Kyle Basila Jul 11
Gatekeeping, portal wars, ‘Armageddon’: Inman’s Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Jul 11
13 tips for turning your summer open house into a marketing event
A great open house is more than a walkthrough; it’s a full-blown marketing event
by Darryl Davis Jul 11
10 summer holidays that make perfect pop-by moments
Looking for fresh ways to connect with clients this summer? Holly Brink shares plug-and-play ideas for thoughtful, fun, low-cost touches that build trust and spark conversation
by Holly Brink Jul 11
Whether it’s a penthouse or a purse, visibility matters: Exclusive
Opinion
Coldwell Banker Realty President and CEO Kamini Lane writes that private property listing claims ignore the basic logic of supply and demand
by Kamini Lane Jul 11
7 interior design hacks every agent should know
Real estate agents don’t have to be interior decorators, broker Annette DeCicco writes, but they should be able to provide design solutions so buyers can choose their own designs
by Annette DeCicco Jul 11
Broker Spotlight: Tricia Schlosser, Century 21 Morrison Realty
Find out how this standout North Dakota broker delivers 'full-service support for serious professionals' and for the clients they serve
by Christy Murdock Jul 10
Competing philosophies, exclusive listings and the consumer trust tipping point
Opinion
Chris Kelly, president and CEO of HomeServices of America, asks whether decisions being made today are strengthening or weakening real estate pros' role in the homeownership journey
by Chris Kelly Jul 10
Teams Spotlight: Ricardo Rodriguez and Associates
Learn why this powerhouse New England team lead and his agents don't just sell homes; they shape experiences
by Christy Murdock Jul 10
Finding Financial Freedom: Owning your money story is everything
Melanie Klein profiles Compass' Cindy Scholz and her wealth-building journey for those who are just starting out and those who are seeking financial independence
by Melanie Klein Jul 10
7 ways to generate high-intent leads (without paying a dime)
You don’t need to feed the machine to succeed, coach Darryl Davis writes. You just need a smart lead-gen strategy, a service-first mindset and a little hustle
by Darryl Davis Jul 10
What you focus on flourishes: Intentional growth for life
Your energy goes where your attention flows, so what are you feeding? Debra Trappen wraps up her Lead with Fire series with inspiration for the journey ahead
by Debra Trappen Jul 10
7 steps to reset and rebuild when your team loses a rainmaker
If you've designed a business that relies on just one person (even if it's you), Chris Pollinger writes, you need to know what to do if that person is no longer producing at the same level
by Chris Pollinger Jul 10
Are sellers coming off the sidelines? 'It depends': Pulse
As national numbers suggest an end to the lock-in effect, we asked: How is it playing out in the neighborhoods you serve?
by Inman Jul 9
Difference between Realtor and real estate agent
Opinion
It’s essential for consumers (and agents) to know who’s representing their interests
by Doreen Spagnuolo Jul 9