Lesson Learned: Do what's right for everyone (including yourself)
Find out how this real estate leader blends her West Coast background, financial acumen and dedication to doing the right thing into a recipe for real estate success
by Christy Murdock May 13
Read the room! Why the best agents are people-savvy
The best agents are market-savvy, but they're even more emotionally intelligent and great at listening, Kevelyn Guzman writes. Here's how to improve your perception
by Kevelyn Guzman May 13
5 things your clients won’t tell you (but you should know)
From budget to competing buyer's agents, Darryl Davis looks at the unsaid things that can cloud a client relationship, so you can communicate more clearly
by Darryl Davis May 13
Want to close more deals? Learn to speak your clients' language
Trainer Bernice Ross breaks down the 4 DISC behavioral styles and offers text and email templates and negotiation strategies to help you close the deal
by Bernice Ross May 13
Want to sell 7K houses in a year? Here's how Ben Caballero does it
Last week, Caballero set new world records after selling 7,722 homes in 2024 and inking $3.92B in volume. The agent, who works exclusively with builders in Texas, shared his tips with Inman
by Jim Dalrymple II May 12
Dueling with dual agency in the age of private listing networks
Opinion
Is dual agency fair to buyers, sellers and agents? In the age of private listing networks, Spencer Krull writes, it's worth examining who the practice benefits
by Spencer Krull May 12
A Mother’s Day tribute to the real-life 'Mrs. Incredibles' of real estate
Inman Ambassadors and contributors Ashley and Christian Harris celebrate the women in real estate who are showing up when it counts — for clients, for teams and for families
Trending: A winning gorilla debate answer, and TikTok holds on
From soft features to shifting strategies, the latest platform updates show that connection, not performance, is what cuts through. Digital marketing expert Jessi Healey breaks it down
by Jessi Healey May 11
5 daily habits for real estate agents
Consistent action focused on the right activities translates into professional success
by Jimmy Burgess May 10
Hoby Hanna's not holding back about NAR: The Download
As Howard Hanna CEO Hoby Hanna offers his unvarnished opinions on NAR, we're looking at other industry leaders who are calling for change while focused on growth
by Christy Murdock May 10
Hoby Hanna sounds off on NAR, threatens to leave MLS: Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh May 9
How to talk to the 71% of potential FSBOs who doubt their decision
Not everyone who's thinking about listing a home 'by owner' is set on their decision. Dr. Lee Davenport offers talking points that can help you convince them to list with you
by Lee Davenport May 9
A silhouette of a person with a camera in front of a house to represent blockbuster listing videos.
Forget fancy cameras, Drew Thompson writes. Real estate videos that sell are about connection. This AI stack turns photos, your voice into an emotional engine that makes buyers need the keys
by Drew Thompson May 9
How empowerment builds profitable, culture-first brokerages
Treat real estate agents right, broker-owner Michelle Valverde writes, and results will follow, including brokerage growth and resilience
Broker Spotlight: Gaetano Marra, BHGRE Gaetano Marra Homes
Learn how this broker-owner is setting a new standard for fun, with an eye on bringing his brand of brokerage to the rest of the state
by Christy Murdock May 8
Teams Spotlight: Michelle Fermin, The Fermin Group
Find out how Massachusetts real estate team leader Michelle Fermin got her start and where she's planning to take her team next
by Christy Murdock May 8