Smart home improvements make all the difference between a listing that slowly sells and one that truly stands out in the market, team leader Carl Medford writes
You don’t need to plan every post months in advance, but you need a system that aligns with your goals, reflects your expertise and allows you to show up with clarity, Alyssa Stalker writes
Jimmy Burgess outlines a content marketing plan that has helped agent Noah Escobar go from new lead to under contract in an average of 17 days
The best administrative assistants don’t just keep things running — they elevate the entire team’s performance, coach Verl Workman writes
Opinion
Fair housing is not just about reacting to injustice anymore, LIBOR CEO Doreen Spagnuolo writes. It's about proactively building a better future
Opinion
As civic rights deteriorate, it's essential for Realtors to hold the line and ensure equitable access to housing for all, Sean Frank writes
We asked you to share your ideas for improving fair housing compliance, from political to personal and policy interventions
When you lead negotiations with skill and confidence, your clients feel empowered — and they’ll reward you with loyalty, referrals and long-term success, Mauricio Umansky writes
What if the fastest way to break through your biggest blocks was asking AI to call you out? Real's Drew Thompson explains how
Focus on being helpful, real and a little bit creative in your social media content, Kate Hulbert writes, and the engagement (and leads) will follow
Opinion
State regulators are scrutinizing Realtor practices and mandating consumer-friendly, fiduciary-level professional behavior, Summer Goralik writes
Shift your business out of survival mode when you adopt a CEO mindset, implement smart processes and procedures, and scale with the future in mind, broker Jessica Souza writes
Windermere Economist Jeff Tucker looks at how a combination of tariffs, economic uncertainty, and rebounding interest rates may cause both buyers and sellers to hunker down for now
Opinion
Stephen Brobeck, senior fellow at the Consumer Policy Center, examines competing interests and competing policies to determine which will benefit consumers
Focus on becoming the first person people think of when they think of your city
Unpack the latest platform shifts, viral trends and cultural cues — from direct-to-source buying to travel-driven storytelling and meme-powered marketing