Real Estate Career Tips, How-Tos, & Guides
When you focus on lifestyle, stay ahead of trends and create emotional connections, you’re not just selling homes, Coldwell Banker Warburg's Kevelyn Guzman writes. You’re selling the dream
This year, you anticipate some real estate struggles from market forces, competition and the lock-in effect of high interest rates
Discover the biggest social media missteps real estate agents make from expert Jessi Healey so that you can sidestep them and keep your brand polished, professional and generating leads
In this market, many buyers are moving on to the next one when they see flaws, agent Jonathan Pressman writes. Use this list to avoid the ick factor and get deals done
Creating a framework for innovation will separate the next generation of leaders from those who stay trapped in reactive cycles, marketing strategist Molly McKinley writes
Coach Darryl Davis offers insight into how a small mistake or moment of carelessness can undermine not only your professional reputation but the industry as a whole
What are the root causes of the ongoing listing lock-in effect? Team leader Carl Medford looks at seller attitudes and how to tap into the percentage of homeowners who are willing to move
No one can predict exactly where the next major disaster may strike, so the time to prepare is now, trainer and author Bernice Ross writes
This year isn’t about working harder — it’s about working smarter, coach Darryl Davis writes. It’s about learning new skills and fine-tuning your solutions
Some of the real estate industry's biggest names made major moves over the past few days. Here's who's in and who's out
Whether you’re navigating a challenging market or reaching for your next big goal, coach Darryl Davis writes, the lessons of 'Gypsy' can guide you toward a standing ovation in your career
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
Jessi Healey dives into social media’s latest shifts, from Instagram’s hashtag update and Meta’s fact-checker removal to the TikTok ban and rising platforms like Threads and Bluesky
By freeing resources, improving responsiveness and creating new opportunities, Michael Zaransky writes, AI elevates the tenant experience in ways that go beyond operational efficiency
Looking for more help in your business? The answer might lie with an AI-generated twin who can take on some of the communication tasks on your behalf, Rachael Hite writes
Implementing a coaching plan in your brokerage can significantly enhance agent performance and satisfaction, coach Verl Workman writes
Find out how this Houston, Texas, Realtor puts her two decades of expertise to work for clients and for the agents she influences