Trending: Community Chats, TikTok photos and LinkedIn video
Instagram tests Community Chats, TikTok refines photo posts and LinkedIn adds native video. Digital marketing expert Jessi Healey breaks down what it means for agents and brands
by Jessi Healey Mar 14
Close more listings: Use this customized marketing proposal
Jimmy Burgess talks with team leader and managing partner Andrew Undem about his step-by-step, super-effective listing presentation and marketing proposal
by Jimmy Burgess Mar 14
Invelo, the platform for marketing-savvy investors: Tech Review
Invelo is for the strategic, tech-forward property buyer who doesn’t wait to be told about opportunities
by Craig C. Rowe Mar 14
Social media 2025: The new rules of engagement
Tune in to Inman Access to learn more about developing authentic engagement on social media and recovering from past missteps
by Inman Mar 13
Your step-by-step referral-based real estate business blueprint
Bernice Ross interviews Verl Workman, who provides insights from his new book to help agents and teams create leverage and generate 'raving referrals'
by Bernice Ross Mar 13
How to sell without feeling 'salesy'
When you lead with value, Nick Schlekeway writes, sales become more about service, allowing you to build trust and long-lasting relationships
by Nick Schlekeway Mar 12
Yes, it's still possible to bootstrap a real estate business: Pulse
We asked: Can a solo agent still start out with nothing and build an empire? Readers gave us a resounding 'YES!'
by Inman Mar 12
How this broker embraces personal and professional evolution
Broker Pam Blair says that recognizing when your brand needs to change is the key to keeping your business going during challenging markets
by Pam Blair Mar 11
Inman announces 2025 class of Marketing All-Stars award winners
Inman’s 2025 Marketing All-Stars award celebrates 99 of the most creative and boundary-pushing marketers that drive success and impact across the real estate industry
by Inman Mar 11
How this Las Vegas Realtor made social media a lead-gen machine
Rick Guerrero talks with Rich Pobre to find out how he is bringing in new clients and building his sphere of influence with social media marketing
by Rick Guerrero Mar 11
Future-proof your real estate business: 5 smart tips
Keep up with the latest technological advances or risk falling by the wayside
by Luke Babich Mar 11
The agent as a brand: How to empower your individual identity
Tune in to Inman Access to learn more about personal branding and how to effectively communicate your unique value proposition
by Inman Mar 10
How to amplify your brand's voice and attract your dream clients
If you're sick of blending into the sea of sameness, avoid these 3 common mistakes and follow marketing expert Christine George’s guidance for crafting a brand voice guide
How to coach your team to better results in any market
While others sit back and wait for change, coach Verl Workman writes, you must empower your team to rise above challenges with confidence, creativity and determination
by Verl Workman Mar 6
How former lawyer Sara Rodriguez built her own multistate empire
This attorney ditched her corporate job to start her own company, Titan Title, which has grown to 5 states in 6 years. Rick Guerrero sits down with Rodriguez to learn her formula for success
by Rick Guerrero Mar 5
luxury client, luxury niche, luxury buyer, luxury agent
Don’t fall into the ‘be everything to everyone’ trap, Debra Trappen writes. Instead, attract your dream clients, fuel your passions and experience fulfillment by discovering your true niche
by Debra Trappen Mar 5