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Overcoming tech paralysis to achieve marketing success
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AI in real estate isn’t just a passing trend; it’s redefining how agents showcase properties, engage with clients and close deals faster than ever before
Livestreams are selling, AI is oversharing, and Facebook is quietly confirming what we already knew about links, digital marketing expert Jessi Healey writes. Here’s what to pay attention to now
Opinion
Each month, hundreds of real estate agents, brokers, executives and investors report on what they're seeing in their corner of the industry. Add your insights. Take the survey
Are your clients 'waiting for the market to recover'? They’re often talking about fear and uncertainty, coach Darryl Davis writes. Ask these questions to shift from uncertainty to clarity
The firm's new office, overseen by broker Ken Kleinrichert, will open in July on South Union Street. Top producers Molly Buttleman and Lydia Wiley will serve as key agents leading sales for the office
The chair of the Federal Housing Finance Agency, Fannie and Freddie has spent the past day calling on Powell to step down, saying he’s responsible for high home prices
Amalfi Estates owner Anthony Marguleas said listings are slowing down and prices have been dropping, but there's plenty of room to fall in the Pacific Palisades
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
As millennials, Gen Z take center stage in luxury homeownership, the industry will have to adapt, Lindsey Harn writes. They want spaces that align with their values, needs and ambitions
The best agents’ businesses are powered by referrals, Jimmy Burgess writes. Here are 7 timeless, proven strategies that agents are using in today's market to build their own referral networks
Sellers don't want the slickest pitch or biggest promise, coach Darryl Davis writes. They want guidance without pressure. Here’s how to talk them through pricing objections and win the listing
Broker and lead gen consultant Josh Ries shares strategies for demonstrating to sellers how your tech tools will get the results they're looking for
Burgess, who has decades of experience in real estate and leadership, will serve as the chief coaching officer at HomeServices of America.
The progress came even as competition for listings cooled across the country. Inman breaks down how the industry navigated the spring homebuyer season using insights powered by Market View
