Zillow Pro — coming out later this year nationwide — will change how agents manage relationships, and most agents don’t realize what it means yet.
In this episode of Real Estate Insiders Unfiltered, Zillow COO Jun Choo breaks down Zillow Pro, My Agent Connection, and how Zillow is rethinking the agent-consumer relationship.
The big idea?
“If you’re already married, I’m going to stop offering you dates,” that’s how Choo describes Zillow Pro’s My Agent Connection, and it might be one of the most important shifts happening in real estate right now.
Instead of constantly reselling leads, Zillow is building a system that reinforces the relationship agents already have with their clients, ensuring agents stay connected throughout the entire home search experience.
But that’s just part of the story.
Choo also dives into Zillow Preview, product innovation, why the first plan is always wrong and how agents can use that same mindset to grow their business faster.
If you want to understand where real estate technology is heading and how to protect and grow your client relationships, this episode is essential.
Highlights
Zillow Pro is redefining how agents keep clients.
Because here’s the reality: Most agents don’t lose clients because of competition. They lose them because the system keeps re-selling them.
Zillow Pro aims to fix that.
You’ll learn:
- What Zillow Pro actually is and how it works
- How My Agent Connection keeps clients tied to you
- Why Zillow is shifting toward relationship protection
- How Zillow Preview fits into a full listing strategy
Choo also shares how Zillow builds products, why speed beats perfection and how staying focused on the customer drives everything.
If you want to stay competitive as real estate technology evolves, understanding Zillow Pro is no longer optional.
Real Estate Insiders Unfiltered is now exclusively on Inman. Tune in for agent- and team-focused content on Mondays and leadership interviews on Wednesdays each week. Listen on Apple or Spotify.
James Dwiggins is the Co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
Keith Robinson is the Co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
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