'Decide what is authentic,' then build a brand, experts say
While some stumble into their brand organically, panelists at ICNY Wednesday emphasized that successful branding is a strategic process that requires authenticity and consistency
by Richelle Hammiel Jan 23
Feeling stuck? Here's how to build true momentum in 2025
Need a little wind in your sails? Real’s Jimmy Burgess shares momentum-building strategies to help real estate agents move forward onstage at Inman Connect New York 2025
by Dani Vanderboegh Jan 23
5 tips for hiring great professional office staff
Hire like a pro if you want your office to be all that it can be, broker Joseph Santini writes. The right hire can make all the difference in supporting agents and clients
by Joseph Santini Jan 23
Dolly Lenz tells agents to 'stay in your clients' pants'
Lenz's point — not to be taken literally — was to be in constant contact with clients, aware of what they do day to day and what they need, all of which impacts how they buy and sell real estate
by Lillian Dickerson Jan 22
United Real Estate's Dan Duffy to brokers: See things differently
To achieve growth goals, brokers need to break out of existing molds and get creative with their approach, all while keeping their 'strategic subway map' at the forefront, the CEO said
by Lillian Dickerson Jan 22
Docusign CEO: New software aims to 'remake' real estate
At Inman Connect New York, Docusign CEO Allan Thygesen said its new software, Transaction Spaces, can reduce the complexities inherent in the transaction process
by Craig C. Rowe Jan 22
Want to add value? Go deep, tap your network, invest in real estate
An array of industry experts gathered at Inman Connect New York to discuss ways to build new paths of business and add value to the consumer experience
by Craig C. Rowe Jan 22
Keller Williams CEO and President Mark Willis steps down after 1 year
Willis will transition to a new role within the company while Chief Legal Officer Stacie Herron steps in as interim COO, according to an internal email sent to Keller Williams employees on Wednesday
by Andrea V. Brambila Jan 22
What the new AI reasoning models mean for real estate
ChatGPT is great for simple tasks like writing marketing materials. The latest AI reasoning models are capable of taking on complex assignments that once would have required a human assistant
by Matt Carter Jan 22
Agents on social media in 2025: 'Just get out there and record'
In addition to committing to creating content, savvy agents told ICNY attendees that authenticity, focused branding and being fearless are some of the keys to finding success on social media
by Lillian Dickerson Jan 22
American Real Estate Association absorbs NYC trade group
The integration with the New York Residential Agent Continuum paves the way for the organization's first local chapter while turning up the heat on its rivalry with NAR
by Andrea V. Brambila Jan 22
Lesson Learned: Don't believe everything you see on TV
From selling advertising to entering the competitive world of New York City real estate, find out how Rachel Glazer overcame long odds with hustle and heart
by Christy Murdock Jan 22
Zig when they zag: The importance of carving your own path
Stand firm, and be a lighthouse in the storm for your clients, coach Darryl Davis writes. They need you to be confident and provide leadership now more than ever
by Darryl Davis Jan 22
There is no 'I' in 'team': 5 reasons to stay a solo real estate agent
While real estate teams are all the rage right now, they're not right for everyone. Claudia Stallings helps you determine whether or not your team-building plans make sense
by Claudia Stallings Jan 22
Here's the training you think agents need most in 2025: Pulse
There's always something new to learn in the world of real estate; these are the trainings you think will matter most in the year ahead
by Inman Jan 22
Brokers are beginning to see bright side of post-settlement landscape
Industry changes stemming from the National Association of Realtors' antitrust settlement have made listing appointments easier, among other perks, real estate leaders told Inman
by Jim Dalrymple II Jan 21