With AI ubiquitous today, personal touch matters more now than ever before. And it can make all the difference when it comes to breaking out of a dry spell
You passed the licensing exam. But the Code of Ethics that governs this profession doesn’t end with a test score — it's where your career begins, coach Darryl Davis writes
Culture isn’t what you say you value, coach Verl Workman writes. It’s what your real estate team experiences when you’re not in the room
Fathom Realty President Lori Muller writes that, while production may keep your business moving, alignment with the right leadership determines how far you grow — and whether that growth lasts
Gary Keller delivered his annual State of the Housing Market keynote on Monday, musing on sales trends and market competitiveness — while offering a few quips about Compass and CoStar
Old school marketing strategy married to AI customization is the secret to success in today’s new and very competitive marketplace, Bernice Ross writes
Julian Buckner of Vesta Home shares strategies for raising the price point of your average listing and increasing your commission by staging high-end homes effectively
As real estate pro Kouri Richins goes on trial for the murder of her husband, learn more about the wheeling and dealing that may lie behind the motive
Infinityy wants buyers to turn to listings, not Google, with their questions. And the company believes it can turn early curiosity into faster, more qualified conversations
NAR is making a bold marketing reset after years of turbulence, lawsuits and shakeups. CMO and CCO, Bennett Richardson, talks strategy for new ‘More Than Opening Doors’ campaign
The 1.47M member organization seeks to show consumers that 'agents who are Realtors do more than open doors' with its slate of new ads
Commit to these lead generation, nurture and conversion frameworks for the next 90 days
From chatbot conversions and conversational ads to messaging consolidation and digital afterlife patents, platforms are reshaping who controls the conversation
Opinion
The real estate industry has survived recessions, financial crises, pandemic shutdowns and rate spikes. Darryl Davis writes that a commitment to genuine service is the reason
Through the program, Compass listing agents will receive a 10% referral when they send inquiries on their listing from Compass.com to other Compass agents, Inman has learned
Opinion
The Rev. Jesse Jackson's death marks the end of an era in US civil rights movement leadership, but his warnings about predatory lending remain urgently relevant, Dr. Lee Davenport writes