Firms winning in the AI age are intentionally choosing tools and strategies that directly support their position as the local authority, Chris Morrison writes
New Inman contributor Ryan Garson writes that, while AI won't replace your expertise, it can help you organize your thoughts, research real-world perspectives and identify existing content gaps
Positioning is the specific promise you make to clients and the specific pain point you solve, Josh Ries writes. Effective positioning is essential for great follow-up, connection and marketing
At its core, real estate hasn’t changed much at all, writes broker-owner Emily Askin. It’s still about showing up for people, building trust and staying connected long after the closing table
How culture-first branding cuts through algorithmic sameness and content fatigue
Is your social media more cringe than crispy? Contributor Kate Hulbert holds the mirror up to agents who chase trends and find themselves with fewer friends
Managing anxiety around the home sale process can preserve deals and ensure more effective decision-making for you and your clients, Josh Ries writes
Transform your YouTube presence into a high-yield business asset by pivoting to search-based content and mastering 'TV-first' viewing habits, new Inman contributor Zac Kennedy writes
Clarity, restraint and trust are the most valuable currencies online as audiences take control, Jessi Healey writes. Here's what viral belief, breaking news and AI discovery reveal about credibility
Rick Guerrero talks with AI strategist Carrie Soave, who shares a step-by-step social media plan that allows you to batch content and roll it out on your schedule
Jeremy Knauff helps you develop a leveraged approach that efficiently turns a single topic into a mountain of content that you can publish to all social media platforms
As you seek to put together a lead-generation strategy, Josh Ries provides a starting point to help you determine who you're talking to
From tighter budgets to deeper AI integration, 2026 is shaping up to be a year of higher stakes for social and digital marketing
If your resolution for 2026 includes a video marketing strategy, these real-life examples from Jimmy Burgess will provide inspiration for implementation
What Google searches, Wrapped recaps and backlash trends revealed about trust, value and what actually works
Marketing expert Cara Tachibana walks your through her brokerage's marketing makeover and teaches you how a strategic brand approach drives growth and agent adoption
