Real estate agents are high-trust targets. A compromised Instagram or Facebook account can turn into a fast-moving scam aimed at your sphere, your clients and your reputation
Many agents are scrambling to finish 2025 strong, but this simple educational campaign takes little time to prepare and yields year-long referrals, writes broker America Foy
As stressed consumers tune out pressure, Instagram's shareable Stories update allows for an effective way for agents to stay visible
Google remains the place consumers verify credibility, research agents and confirm trust before making contact for the first time, Jimmy Burgess writes
Layer in 2 or 3 of these elements, and your content will land harder, get shared more and start actual client conversations, Josh Ries writes
New AI technology is becoming so sophisticated, writes contributor Molly McKinley, that consumers may not recognize what's real or fake. This is a red flag for agents
From media mergers to AI deals, the latest moves show how power, access and audience ownership are shifting
If your database feels cold or your emails aren’t converting, try one or more of these five strategy shifts from Josh Ries. The results might surprise you
Troy Palmquist talks with marketing directors about the evolving role of martech and how it can empower agents to build their brand within the brokerage
Agents who lean in during the holidays, coach Darryl Davis writes, are the ones whose businesses end the year strong and start the new year already ahead
As conditions flip and competition tightens, the show’s focus on identity, trust and hyperlocal expertise mirrors what helps agents stay visible when everything else feels a little Upside Down
Great podcasts provide better ideas and consistent inspiration, Jimmy Burgess writes, 2 things every real estate needs going into 2026
The real estate industry has an addiction to hot leads, Josh Ries writes. Learn from the marketing strategy of a successful auto mechanic to shift your attention
Find your winning formula for a bigger, brighter 2026. Stay authentic and audience-focused while showcasing your unique expertise, branding and marketing expert Stacey Ross Cohen writes
Instagram rewards the people who adapt, experiment and show up consistently, Jimmy Burgess writes. Use it to create momentum in 2026
This season’s most effective campaigns lean on honesty, grounded storytelling and clear value — signals that real estate audiences want substance over spectacle, Jessi Healey writes
