The best agents in 2026 will blend innovation with authenticity, trainer Bernice Ross writes, using new tools to amplify rather than replace the human touch
Troy Palmquist examines Compass’ newly announced tech tool and the debate between open and 'walled garden' ecosystems
Every holiday is an opportunity to remind people that you're not just a salesperson, Darryl Davis writes. You're a neighbor and, possibly, the hero they need now
Once you build structure into your process with the help of AI, you can focus on storytelling instead of logistics, Josh Ries writes
The ability to make lead-gen phone calls allows real estate agents to pad their bottom line by avoiding the expense of paid leads, Carl Medford writes
On this episode, The Minnesota Real Estate Team leader unpacks his human-first approach to scaling his team to 215 agents who did 1,600 sides and $621M in 2024
In real estate, money is made on the front end rather than at the closing table, Josh Ries writes. Here's how to maximize the profit potential of your lead gen
Model your social media content marketing on these examples for real estate lead gen that's useful, local and human, Jimmy Burgess writes
Every agent can use these under-$100 strategies this fall, from coach Darryl Davis, to spark new conversations, grow their business and fill their pipeline — fast
Real Grader CEO Alex Montalenti talks to Troy Palmquist about the biggest (avoidable) mistakes real estate agents make when it comes to their online presence
Jimmy Burgess helps you avoid these real estate agent mistakes to survive the market and come out of it with more momentum, more listings and more confidence
The old playbook of 'just stay remembered' doesn’t work in the digital age, Josh Ries writes. Clients are bombarded with information, so you must provide consistent value
Broker Holly Brink writes that learning how to show up when potential clients search for homes with ChatGPT is essential for building a future-forward business
Stop chasing views, and start building momentum for your real estate brand online. Lead gen expert Josh Ries shares a 30-day plan of action
If views are down but intent is up, Josh Ries writes, focus on clarity, education and problem-solving for people who are already leaning toward a transaction
Stop limiting your learning to real estate, Josh Ries writes. Look at what other industries are doing, adapt it, and recognize that we’re entrepreneurs
