You probably suck at helping 26% of your clients. Here's how to fix it
Opinion
Potentially one in four of your customers face some mental or physical barrier when navigating life. Rachael Hite asks, if someone with a disability wanted to attend your next open house, would they be able to tour the property?
by Rachael Hite May 12
The agent's guide to testimonials and reviews
Word of mouth (the digital kind) comes from online reviews and testimonials. Find out how to gather and use good words from your past clients to attract your next ones
by Christy Murdock May 12
10 things that are killing deals in 2023 (and how to avoid them)
This market will be another badge of honor we can add to our resume, and will position us to be the best possible advisers to clients and prospects
by Cara Ameer May 12
Understanding the Hispanic population’s role in real estate
The real estate market is constantly evolving, and as we look ahead to the coming years, the Hispanic population is poised to play a major role in the industry
Find out how this LA agent pulls 80% of his clients from YouTube
Darren Kriz's journey from amateur YouTuber to real estate superstar demonstrates the power of persistence, consistency and a passion for learning
by Brandon Doyle May 11
10 killer call-to-action strategies for real estate agents
A well-crafted CTA can make the difference between a lead and a sale, so put the time and effort into creating a powerful one that drives action and achieves your desired outcomes
by Darryl Davis May 11
8 tips for preparing your first real estate agent business plan
Preparing your first business plan takes time, effort and research. A well-prepared business plan will help you set a clear direction, stay focused and increase your chances of success
by Darryl Davis May 10
Overspending? Here’s how real estate agents can rein it in
Overspending is a challenge that almost every real estate agent has to face. However, with the right strategies in place, you can rein in your spending and significantly grow your profits
by Darryl Davis May 10
Two women posing for an Instagram picture to represent Instagram boosting SEO.
Find out the must-haves for your Insta bio
by Sue Benson May 8
15 contract mistakes that need to stop now
Solid communication, attention to detail and a willingness to go the extra mile are all necessary to create a well-thought-out contract package
by Cara Ameer May 8
Let's stay together: Why buyer love letters deserve a second chance
Opinion
It's time to question unfounded legal warnings and negative scenarios that don't make sense so that we can put this tool to use for buyers, the CEO of Darryl Davis Seminars writes
by Darryl Davis May 8
Unleashing the trolls: Unpacking the wild world of online comments
If you don’t have something nice to say, go ahead and say it anyway
by Troy Palmquist May 6
7 surprising facts about Buying Beverly Hills’ Ben Belack
You've seen him on Netflix's 'BBH,' but what did you really learn? In this Real Tea interview, we'll go deeper on everything from romances, team movements, nepo-babies, Scandoval and more
by Dani Vanderboegh May 5
Complex hikes, deal-killers, Zillow earnings: Here's Inman's Top 5
Wondering what you missed? Find out with Inman's Top 5 most-read stories of the week
by Dani Vanderboegh May 5
Stand out: 6 personal branding tips for brand new real estate agents
Building a personal brand takes time and effort, but the rewards are well worth it. By consistently applying these Brandamentals developed by branding guru Stacey Ross Cohen, you'll see results
by Christy Murdock May 5
How to talk to clients about money (and all the rest): The Download
Agents can deal with economic headwinds by understanding their buyers' mindset and helping them tap into down payment resources
by Christy Murdock May 5