All real estate agents are not created equal. There are different types of agents just as there are different types of transactions and many different areas of specialization
Keeping Current Matters' George Ratiu and David Childers on how to talk to real estate clients about economic uncertainty in today's market
The more a buyer is educated about the ins and outs of a transaction, the more comfortable they'll be with bumps in the road
Opinion
In this month's agent broker perspective, what should an agent do when her brokerage's affiliated lender is less than preferable?
Opinion
What’s the best way to go about increasing your portfolio, and how do you know if you’re making the right choices?
Brand consistency becomes brand recognition. Brand recognition converts into trust, and trust equals success
If you’re having trouble figuring out which scripts work best, take them for a test drive on ChatGPT. Ask it to explain why one script is more effective than the others
When done well, events offer huge rewards, whether that’s increased brand engagement or more leads coming through your door from referrals made at events themselves
Make sure all of your profiles are fully updated with this easy-to-use checklist — in 1 week
Getting featured in the media can be a game changer because in addition to creating exposure, it also helps you become a recognized authority in your market
Lean into focused activities, lean into lead generation, lean into holding two appointments a week, lean into purposeful conversations and lean into the '200 percent' life
Serve as an ambassador for your community and provide information and expertise to both newcomers and current residents
The business of your dreams will be the result of the actions you take. Choose to do things today that your future self will thank you for
It's time to implement superior copywriting techniques in the real estate space to help connect with buyers logically and emotionally
Growing your content marketing plan means adding leverage by reaching out to the media. Part 4 of this 5-part series shares what to write and how to craft a media outreach strategy
If you're looking to cut costs while building your business, this list offers plenty of areas to rethink, regroup and reduce spending