A picture of a woman and a checklist over a cloudy sky with the list being checked off to represent the woman's 8-step buyer plan: buyer intake plan, commission conversation, buyer home financing process, Education Day, guiding first-time buyers during home inspection, escrow process
While the home inspection process can cause homebuying deals to wobble, it doesn't have to tank them altogether. Cassie Walker Johnson shares strategies to add clarity and calm
Person holding fist in air in triumph
During a time of significant disruption, new agents have continued to enter the industry with optimism. Turns out, many of them have good reason — they're crushing it
by Lillian Dickerson Sep 24
brand building
Without a brand, you will spend your career chasing deals. Alyssa Stalker explains why recognition and presence are the difference between hustling harder and selling more
by Alyssa Stalker Sep 22
A real estate agent talking to someone behind crime scene tape to signify top safety tips for real estate agents in 2025.
Although the real estate business brings amazing opportunities, it also requires vigilance and planning to navigate safely, security expert Robert Siciliano writes
by Robert Siciliano Sep 22
A picture of a woman and a checklist over a cloudy sky with the list being checked off to represent the woman's 8-step buyer plan: buyer intake plan, commission conversation, buyer home financing process, Education Day, guiding first-time buyers during home inspection, escrow process
In Part 5 of her 8-part series, Cassie Walker Johnson helps you help clients navigate the complexity and detail of the buyer offer
A picture of contributor Jimmy Burgess in front of a GNC store to symbolize his GNC formula for real estate agents.
The way you handle your leads lifecycle must be optimized for a real estate business to be healthy and thriving. Jimmy Burgess shares the GNC formula that makes it work
by Jimmy Burgess Sep 21
A picture of a woman and a checklist over a cloudy sky with the list being checked off to represent the woman's 8-step buyer plan: buyer intake plan, commission conversation, buyer home financing process, Education Day, guiding first-time buyers during home inspection, escrow process
In Part 4 of her 8-part series, Cassie Walker Johnson shares a plan for 'Education Day,' when buyers finally get to look at homes and figure out what features matter most
An understated, yet bespoke, apartment to indicated back to basics luxury real estate trends.
Luxury is changing, so luxury agents need to change as well. The Agency's Rainy Hake Austin shares tips to help you home in on what luxury clients are looking for now
by Rainy Hake Austin Sep 18
listing agent mistakes
When you avoid these listing mistakes and properly market properties, coach Darryl Davis writes, you create new branding and referral opportunities
by Darryl Davis Sep 18
How scammers push your pressure points to steal your clients' cash
Applying smart security protocols throughout every transaction is an essential part of your role as a real estate agent, new Inman contributor Samantha Simpson writes
by Samantha Simpson  Sep 18
A business woman standing next to a high-tech outline of a face to symbolizing the beginner’s guide to AI for real estate agents.
Stop treating ChatGPT like an virtual assistant, Real's Drew Thompson writes. New capabilities make it your personal genius, allowing you to collaborate on strategy
by Drew Thompson Sep 17
A picture of a woman and a checklist over a cloudy sky with the list being checked off to represent the woman's 8-step buyer plan: buyer intake plan, commission conversation, buyer home financing process, Education Day, guiding first-time buyers during home inspection, escrow process
In Part 3 of her 8-part series, Cassie Walker Johnson shares strategies to help your homebuyers prepare for mortgage pre-approval
An agent showing a home to clients to represent how to survive your first year in real estate.
Your first year as a real estate agent can be messy, Martha Melendez writes, but it forges the kind of grit that no class or seminar ever could
by Martha Melendez Sep 16
Dozens of tea cups and saucers to represent real estate communication etiquette.
Bookending your conversations with polite greetings and salutations ensures that you’re communicating more effectively while building better relationships
by Christy Murdock Sep 16
A picture of a woman and a checklist over a cloudy sky with the list being checked off to represent the woman's 8-step buyer plan: buyer intake plan, commission conversation, buyer home financing process, Education Day, guiding first-time buyers during home inspection, escrow process
Take your next commission conversation from awkward to effortless with this step-by-step guide from Cassie Walker Johnson's 8-step buyer plan
A woman working at a computer symbolizing how to set up a new real estate business.
Jessica Souza shares a beginner-friendly roadmap to structure your business, build your team and feel confident in your new role as a self-employed CEO
by Jessica Souza Sep 12