The playbooks that worked 3 years ago are dead. Nick Schlekeway breaks down what broker-owners face today and the assumptions they must abandon to survive
Agents who thrive on teams aren’t always the most talented on Day 1, coach Verl Workman writes, but they have the best attitudes and are willing to follow a proven system
When you understand what the brain is responding to — safety, clarity, empathy, consistency — you stop trying to sell trust and start creating it naturally, coach Darryl Davis writes
Opinion
Drew Thompson explains why the era of complex, expensive real estate tech is over — and how you can build exactly what you need, right now
Opinion
The model Ori Harel spent 10 years building is going away. Now he's building a next-generation, AI-driven content creation platform. Here's why you should pivot in your business, too
Opinion
Brown Harris Stevens CEO Bess Freedman looks at Zillow's early win in its fight with Compass and its implications for the future of PLNs
This week's Download puts together some of the most impactful individual conversations that occurred at Inman Connect New York, plus how-tos to help you do more this spring
Every market shift creates opportunity, but only for those willing to adjust, Jimmy Burgess writes. The agents who grow fastest are the ones doing what works now
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
As ad slots hit record prices, brands from real estate to delivery are using the Big Game to prime digital algorithms, build sustained relevance and turn visibility into credibility for the long haul
With affordability continuing to challenge first-time buyers, agents can stand out by helping clients think creatively about what’s possible, ERA's Alex Vidal writes
Learn how Olympic athlete and luxury real estate advisor Jill Henneberg leverages preparation, adaptability and the ability to perform decisively under pressure
Opinion
Making the decision to change your brokerage model can be tedious, writes broker Sean McConnell. It's not just about splits and logos; it's about future-proofing your business
If you want social media to produce real business, Josh Ries writes, stop treating it like a lead vending machine. Make content for your sphere — that's where the easiest conversions live
A strong team doesn’t just help new agents close deals, coach Verl Workman writes. It teaches them how to build a real business with real structure behind it
Are you building a business or simply participating in one? Lori Muller shares why going all-in on your real estate business changes everything