Real Estate Career Tips, How-Tos, & Guides
When someone already knows, likes and trusts you, your listing appointment is different from what you'd do with a cold lead. Team leader Carl Medford shares strategies for closing the deal
Despite uncertainty, the belief in U.S. real estate hasn't changed, luxury broker Peggy Olin writes. International clients still want to be here
We're all fighting to get our brand voices heard in today's crowded marketplace, Kyle Basila writes. Here are the factors that could be impeding your communication
Artificial intelligence has the potential to separate agents who are willing to use and adapt to the technology from the rest, Rachael Hite writes, while it leaves those who refuse to use it behind
The price reset in multifamily assets has created an environment where acquisition economics align more attractively than they have in over a decade, Michael Zaransky writes
Troy Palmquist talks with Sean Soderstrom of Courted about how agents and brokers can use data more effectively to transform their businesses
AI is transforming real estate marketing, policy and platforms. From automation to oversight, Jessi Healey weighs in on what agents need to know now
Marketing expert Jon Krabbe shares strategies that optimize your website to immediately engage visitors, reduce bounce rates and improve lead capture
A beautifully staged home sells faster. Stage yourself with a compelling personal brand, Stacey Ross Cohen writes, and you'll find an enthusiastic audience of buyers and sellers who need you
As the $1 listing trend gathers steam, it's time to take a closer look at how it works and whether it's right for your sellers
If you want different results, Jimmy Burgess writes, start doing different things. Stop doing what used to work, and start doing what works now
We've rounded up all five days of Cara Ameer's advice on working with high-end, high-profile, high-stakes clients from the worlds of sports and entertainment
Windermere Economist Jeff Tucker looks at recent economic indicators to determine if or when interest rates might finally come down
In Part 5 of her 5-part series, Cara Ameer provides insights for both renters and purchasers, plus strategies for ensuring you become the go-to for high-profile luxury clients
Troy Palmquist talks with video content expert Ransome Tucker about why every agent should be capturing (and sharing) content at professional conferences
On July 26, 1990, President George H.W. Bush signed the Americans with Disabilities Act into law. In observance, ensure your business is inclusive and easily accessible, broker Holly Brink writes
The recent One Big Beautiful Bill Act boasts many boons for real estate, but not for silver homeowners, Rachael Hite writes. Informed agents see the not-so-beautiful big picture