'International buyers aren't pulling back' amid global uncertainty
Despite uncertainty, the belief in U.S. real estate hasn't changed, luxury broker Peggy Olin writes. International clients still want to be here
by Peggy Olin Jul 29
4 barriers to communication that cause your audience to tune out
We're all fighting to get our brand voices heard in today's crowded marketplace, Kyle Basila writes. Here are the factors that could be impeding your communication
by Kyle Basila Jul 29
Tool Kit: How to tame AI before it eats your business
Artificial intelligence has the potential to separate agents who are willing to use and adapt to the technology from the rest, Rachael Hite writes, while it leaves those who refuse to use it behind
by Rachael Hite Jul 29
Investors seeing a 'generational opportunity' in multifamily
The price reset in multifamily assets has created an environment where acquisition economics align more attractively than they have in over a decade, Michael Zaransky writes
by Michael Zaransky Jul 29
You’re leaving money on the table when you don’t know your numbers
Troy Palmquist talks with Sean Soderstrom of Courted about how agents and brokers can use data more effectively to transform their businesses
by Troy Palmquist Jul 28
AI, AI, AI: Ads, oversight and the age of the algorithm
AI is transforming real estate marketing, policy and platforms. From automation to oversight, Jessi Healey weighs in on what agents need to know now
by Jessi Healey Jul 28
5-second rule: What a homepage needs to make visitors stay
Marketing expert Jon Krabbe shares strategies that optimize your website to immediately engage visitors, reduce bounce rates and improve lead capture
by Jon Krabbe Jul 28
A picture of a woman holding a box in a beautifully staged home to represent a personal branding toolkit.
A beautifully staged home sells faster. Stage yourself with a compelling personal brand, Stacey Ross Cohen writes, and you'll find an enthusiastic audience of buyers and sellers who need you
by Stacey Ross Cohen Jul 28
Can a $1 price tag get your lagging listing off the books? The Download
As the $1 listing trend gathers steam, it's time to take a closer look at how it works and whether it's right for your sellers
by Christy Murdock Jul 28
7 outdated real estate practices agents should stop in 2025
If you want different results, Jimmy Burgess writes, start doing different things. Stop doing what used to work, and start doing what works now
by Jimmy Burgess Jul 27
Putting it all together: The complete guide to working with athletes and celebrities
We've rounded up all five days of Cara Ameer's advice on working with high-end, high-profile, high-stakes clients from the worlds of sports and entertainment
by Cara Ameer Jul 26
real estate economist
Windermere Economist Jeff Tucker looks at recent economic indicators to determine if or when interest rates might finally come down
by Jeff Tucker Jul 25
How an agent becomes 'the chosen one' for celebrities and athletes
In Part 5 of her 5-part series, Cara Ameer provides insights for both renters and purchasers, plus strategies for ensuring you become the go-to for high-profile luxury clients
by Cara Ameer Jul 25
Conferences are goldmines (if you know how to film them)
Troy Palmquist talks with video content expert Ransome Tucker about why every agent should be capturing (and sharing) content at professional conferences
by Troy Palmquist Jul 25
How are you breaking down barriers for agents and clients living with disabilities?
On July 26, 1990, President George H.W. Bush signed the Americans with Disabilities Act into law. In observance, ensure your business is inclusive and easily accessible, broker Holly Brink writes
by Holly Brink Jul 25
Real Talk: Why the silver tsunami might crash before it crests
The recent One Big Beautiful Bill Act boasts many boons for real estate, but not for silver homeowners, Rachael Hite writes. Informed agents see the not-so-beautiful big picture
by Rachael Hite Jul 25