Show team spirit by adding sports sponsorship to your marketing plan
Sponsoring a local sports team is about more than name recognition and mindshare, CEO Steve Kloetsch writes. It can provide tangible benefits via lead gen, recruitment and retention
by Steve Kloetsch Nov 14
12 objection-handling analogies real estate agents need in 2025
Metaphors and analogies help you communicate with clarity, confidence and compassion, coach Darryl Davis writes, turning conversations into connections and objections into opportunities
by Darryl Davis Nov 14
An agent’s guide to kitchens and baths throughout the decades
Inman contributor Gerard Splendore explores how kitchens and bathrooms have evolved through the decades, reflecting key historical shifts and design trends
by Gerard Splendore Nov 13
Here are your biggest business challenges in the new normal
From changes to industry rules and regulations to economic hurdles and more, these are the biggest challenges you're facing right now and your plans for tackling them
by Inman Nov 13
What to know about kitchens and bathrooms from the roaring 20s
Understanding different periods of design and architecture will give agents an advantage with clients, both sellers and buyers, Gerard Splendore writes
by Gerard Splendore Nov 13
5 things that will end your real estate career before it starts
You are the CEO of your own business, broker Zak Shellhammer writes. Prepare yourself with a business plan, clear goals and a positive and productive mindset
by Zak Shellhammer Nov 13
7 etiquette tips for sitting another agent's open house
Sitting an open house for a listing agent is a 'golden opportunity' to generate leads and practice your home-showing skills with potential buyers, Realtor Jonathan Pressman writes
by Jonathan Pressman Nov 12
The compliance violations that risk drawing an 'enforcement trifecta'
Opinion
Secret profits, deceitful acts or undisclosed compensation by Realtors could lead to action from multiple enforcement bodies, including NAR, MLSs and state regulators, Summer Goralik writes
by Summer Goralik Nov 12
What The Opportunity Report says about organized real estate
Carl Medford analyzes the new Opportunity Report to see what it means for organized real estate, state regulatory agencies and key stakeholders in the second part of his series
by Carl Medford Nov 12
How Realtors can help heal the post-election divide
Bringing the focus back to the local level isn't just good for your real estate business, trainer Bernice Ross writes. It's good for healing the political divisions exacerbated by this year's election
by Bernice Ross Nov 12
Real talk: Housing needs to be more accessible for older adults
Planning for the future and promoting accessible, inclusive infrastructure keeps senior adults connected to their communities, Rachael Hite writes
by Rachael Hite Nov 11
How real estate pros can adapt and prepare for the Silver Tsunami
Serving seniors starts with understanding their needs, desires and wants in real estate, and in terms of their lifestyle and goals, Engel & Völkers Americas' Stuart Siegel writes
by Stuart Siegel Nov 11
It's wild out there. Time to rest, renew, reset: The Download
With professional, political and personal struggles on all sides, let's take a break with some feel-good, self-care, positive-thinking resources
by Christy Murdock Nov 9
The agent’s guide to working with every generation
Educate yourself on what each generation values most, seek to understand their unique needs, and then adjust your approach as needed, trainer Bernice Ross writes
by Bernice Ross Nov 9
8 essentials to give your brand the ultimate curb appeal
Branding expert Stacey Ross Cohen offers tips for building a personal brand that gets your message across and positions you to dominate your market
How to build a listing machine for your business in 2025
Focusing on listings is the best way to flourish in the new year. Jimmy Burgess offers strategies to make it achievable
by Jimmy Burgess Nov 8