2026 real estate trends
Choose a few core actions, implement them in your real estate business, and allow time for the compounding effect to take hold, Jimmy Burgess writes
by Jimmy Burgess Jan 11
5 things to know before throwing money at real estate problems
Your real estate budget isn't built for brute-force spending, Josh Ries writes. It rewards clarity, consistency and thoughtful execution
by Josh Ries Nov 14
A woman real estate agent standing in front of an open house sign to signify this open house playbook.
In-person events build trust faster than any online ad, coach Darryl Davis writes. When your systems, signage and service are dialed in, that trust becomes traction
by Darryl Davis Nov 7
house with real estate pipeline
Broker and lead-gen consultant Josh Ries outlines the 5×3×90 Program, a $0 way to restart a quiet real estate pipeline
by Josh Ries Sep 2
5 daily habits for real estate agents
Consistent action focused on the right activities translates into professional success
by Jimmy Burgess May 10
The 411 conversion model: A simple system to generate more referrals
Broker Nick Schlekeway offers a simple-to-implement strategy for capturing and converting leads while nurturing relationships
by Nick Schlekeway Mar 31
How to get more real estate listings with a 10-step process
A real estate agent's ability to turn one listing into multiple transactions is what helps good agents become great agents, Jimmy Burgess writes
by Jimmy Burgess Mar 28
ERA hits a home run with Major League Baseball campaign
Starting March 27, ERA will be running ads on streaming platform MLB.TV. The campaign also includes more than a dozen in-stadium events and local baseball opportunities for ERA affiliates
by Marian McPherson Mar 27
4 advanced marketing tactics for real estate teams that really work
According to luxury consultant Chris Pollinger, adaptation and evolution are key to creating marketing that works both now and for the long haul
by Chris Pollinger Mar 27
7 conversations every agent must master to thrive in 2025
Communication isn't just part of the job of a real estate professional; it is the job, coach Darryl Davis writes. Here's how to make sure you're ready for your toughest conversations
by Darryl Davis Mar 26
5 reasons being a new agent can be your secret superpower
Stop thinking of yourself as 'just' a new real estate agent, coach Darryl Davis writes. What you don't yet know can offer a distinct advantage as you launch your career
by Darryl Davis Mar 25
Trending: Flashes, edits and (still) no clarity on TikTok
New apps focus on collaboration and visual storytelling, while TikTok’s future remains tangled in legal and political red tape, Jessi Healey writes
by Jessi Healey Mar 23
Rethink your assumptions when marketing to women homebuyers
Think women who buy are focused on style over substance? Think again. They’re mostly focused on financial matters and they’re willing to consider a fixer-upper
by Christy Murdock Mar 22
Proven real estate lead generation strategies that work now
Real estate doesn't lack lead gen options, Jimmy Burgess writes. It lacks execution. He provides a wealth of resources and the strategies you need to implement them
by Jimmy Burgess Mar 21
The proptech startup media guide: Build trust through earned media
Marci James' Proptech Marketing Guide series continues with strategies for building brand authority with earned media opportunities
by Marci James Mar 21
The least effective way to brand your real estate business
In today’s world of AI search and brokerage M&A, trainer Bernice Ross writes, branding your business with your name or your brokerage isn’t enough. Here's what to do instead
by Bernice Ross Mar 19