The real estate firms that flourish will be those that treat AI as an extension of sound operational design, The Agency's Zane Burnett writes
Old school marketing strategy married to AI customization is the secret to success in today’s new and very competitive marketplace, Bernice Ross writes
After years of adding integrations to its Command platform, Keller Williams is opening the doors to 3rd-party developers through a specialized hub to fast-track launches to KW Marketplace
The agents who thrive in 2026 will be the ones who close deals without legal exposure
Multitasking your financial goals is bad for your bottom line. Here's how to get back on track
Today’s real estate agents are not just choosing a brokerage, broker-owner Lori Muller writes. They’re choosing a collaborative community where they can thrive
The real estate agents who are winning with technology right now are using it to remove friction and create efficiency, Jimmy Burgess writes
When the balance between agents and brokers is respected, businesses grow, reputations strengthen, careers stabilize and trust compounds, broker-owner Emily Askin writes
Choosing a brokerage isn’t about finding the one that promises the most, broker-owner Emily Askin writes. It’s about finding the one that performs when the stakes are highest
When agents love your leadership, believe in your support and see the impact in their businesses, they show up, not because they’re required to, but because they want to, Lori Muller writes
A brokerage isn’t a place. It's a system you join, broker-owner Emily Askin writes. It shapes your risk tolerance, your habits, your professionalism and your long-term sustainability
The playbooks that worked 3 years ago are dead. Nick Schlekeway breaks down what broker-owners face today and the assumptions they must abandon to survive
Every market shift creates opportunity, but only for those willing to adjust, Jimmy Burgess writes. The agents who grow fastest are the ones doing what works now
Opinion
Making the decision to change your brokerage model can be tedious, writes broker Sean McConnell. It's not just about splits and logos; it's about future-proofing your business
Longevity isn’t accidental, Jen Cameron writes. It’s built through steady leadership, practiced values and a commitment to people over optics
Troy Palmquist and Lauren Henss break down how the best independent brokerages use speed, brand discipline, and agent-centric operating models to win recruiting and market share
