Stale listing? Another open house isn't the fast fix you're looking for
Your listing isn't stuck. It just needs better management
May 19
These lead magnet examples work. Use them to build your pipeline
A lead magnet isn't a marketing hack. It's a system
Apr 21
How to turn a lead magnet into a reliable pipeline: Part 1
Show competence, build trust, and earn the next step without chasing
Apr 14
Turn 'How’s the market?' into a lead without being weird
Stop giving lectures, and start positioning yourself as a market expert with this simple strategy
Apr 7
Here’s where real conversion begins (Hint: It’s not the lead)
Stop obsessing over objection handling, and start adding value at every stage
Mar 31
7 real estate problems agents misdiagnose (and how to fix them)
More hustle won't fix fundamental problems in your business
Mar 24
Let the HOMES system help you nail your next buyer consultation
Take your buyer consultation from transactional to consultative with this step-by-step system
Mar 17
Getting ghosted? Try these 7 lead-generation strategies
Ghosting comes from low-intent leads, awkward first conversations and generic follow-up
Mar 10
If your listing's not selling, it's not always price. It's the positioning
When a real estate listing is positioned correctly, marketing feels easy
Mar 4
Stop making social media content for leads. Do this instead
If you want social media to produce real business, Josh Ries writes, stop treating it like a lead vending machine. Make content for your sphere — that's where the easiest conversions live
Feb 5
Your website isn't Zillow. Here's how to fix your conversion rate
Stop trying to close leads on the first click to your real estate agent website, Josh Ries writes. Start trying to earn the next step instead
Feb 3
Here's what 11M views on Threads taught me about lead generation
A new quirk in the Threads algorithm showed Josh Ries that if you give leads too much information too early, you overwhelm them and lose them
Jan 30
Opinion
Here's a 5-step plan to fix the IDX mess and implement real reform
A lot of people treat IDX reform like it is an agent compensation issue, Josh Ries writes, but it's a consumer clarity issue that turns into an agent compensation issue
Jan 22
Is your follow-up awkward? Here's how to fix it
Positioning is the specific promise you make to clients and the specific pain point you solve, Josh Ries writes. Effective positioning is essential for great follow-up, connection and marketing
Jan 21
Homebuyers don’t need motivation. They need leadership
If your buyer clients keep stalling, ghosting or drifting, don't reach for better scripts, lead-gen expert Josh Ries writes. Reach for a better process
Jan 20
5 ways to stop listing anxiety from wrecking your price, process, profit
Managing anxiety around the home sale process can preserve deals and ensure more effective decision-making for you and your clients, Josh Ries writes
Jan 13
Opinion
IDX reform is the real fight no one wants to have
Josh Ries examines why the system designed to help agents quietly handed control to third party portals, and how we can take it back
Jan 8
Oops! I left out the most important lead-gen lesson. Let me fix that
As you seek to put together a lead-generation strategy, Josh Ries provides a starting point to help you determine who you're talking to
Jan 5
The $92M real estate lesson Jake Paul taught us from the boxing ring
In real estate, attention is currency, Josh Ries writes. If you want to close more deals in 2026, you have to start by getting in front of more people
Dec 23
Opinion
Choose a side! How selective outrage can increase your leads
Whether we like it or not, people don’t just want a service anymore, Josh Ries writes. They want alignment. They want to know what you stand for and what you're against
Dec 22