Real Estate Career Tips, How-Tos, & Guides
As visualization tech becomes ubiquitous, the agents who thrive will be those who understand what buyers think, not just where they click, Molly McKinley writes
Opinion
As the merger closed quickly, Cara Ameer offered questions that still haven't been answered and insights on the future possibilities
In an Inman Exclusive, Taylor Anderson examined thousands of internal documents to unveil the legal strategies on both sides of the Compass-Zillow wrangling
Clarity, restraint and trust are the most valuable currencies online as audiences take control, Jessi Healey writes. Here's what viral belief, breaking news and AI discovery reveal about credibility
Choose a few core actions, implement them in your real estate business, and allow time for the compounding effect to take hold, Jimmy Burgess writes
Rick Guerrero talks with AI strategist Carrie Soave, who shares a step-by-step social media plan that allows you to batch content and roll it out on your schedule
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
Jeremy Knauff helps you develop a leveraged approach that efficiently turns a single topic into a mountain of content that you can publish to all social media platforms
Your property launch should be more than an event. It should be an experience that lingers in memory, generates conversation and ultimately drives action, Rainy Hake Austin writes
Opinion
Josh Ries examines why the system designed to help agents quietly handed control to third party portals, and how we can take it back
While 70% of Realtors compete for the same listings, you could be the only agent in your market who truly understands the emotional complexities of the niche you serve, America Foy writes
‘We don’t build rosters. We build careers’: FirstTeam’s Michele Harrington and Lauren Henss break down how discipline, service and authenticity fuel their growth in a hype-heavy industry
Recruiting expert Brett Jennings explains why brokerages that organize their value into a clear growth framework stand out in a crowded recruiting landscape
Target marketing accelerates client acquisition, but only when personas are legally compliant, fair housing expert Dr. Lee Davenport writes
Success doesn't come from automation, CEO and coach Lori Muller writes. It's earned through every action, every relationship and every moment of authenticity
You’re never speaking to just one person. You’re speaking to their entire unseen network, Jeff Sibel writes. Real estate rewards long-term relationships more than short-term commissions
How do you lead a 70-agent team to 950 deals a year without burning out? In this episode, Matt Delhougne, shares the systems, structure and mindset behind his massive St. Louis team