Stop chasing that next 'magical' lead source, Josh Ries writes. Implement a lead-generation system that will sustain your business for the long haul
Layer in 2 or 3 of these elements, and your content will land harder, get shared more and start actual client conversations, Josh Ries writes
For better lead conversion rates, stop chasing volume, and start delivering real relevance
If your database feels cold or your emails aren’t converting, try one or more of these five strategy shifts from Josh Ries. The results might surprise you
Take a page out of Emily Nguyen’s playbook: Start with service, show up with value, and go all in
Opinion
Transactional selling might win you a one-time real estate deal, Josh Ries writes. Consultative selling builds a business that lasts
The real estate industry has an addiction to hot leads, Josh Ries writes. Learn from the marketing strategy of a successful auto mechanic to shift your attention
Don't ignore the potential of paid leads, Josh Ries writes, especially if you're spending your time and energy generating leads on your own
These 5 metrics give you a custom dashboard to plan smarter, grow faster and stop guessing, Josh Ries writes. Head into 2026 with a plan based on data, not hope
If pricing is the engine for selling a listing, Josh Ries writes, marketing is the steering wheel. Together, they keep the deal moving forward
If you’re stuck wondering why your real estate website hasn’t changed your business, Josh Ries writes, take a hard look at how you’re using it
How can you make yourself available while still setting boundaries with clients that are healthy? Josh Ries offers tips to implement now
Your real estate budget isn't built for brute-force spending, Josh Ries writes. It rewards clarity, consistency and thoughtful execution
When equity grows more slowly, so does the seller pipeline, broker Josh Ries writes. For agents, that means more lead gen and longer timelines between transactions
Sandilyn Burnett's years in the service shaped how she runs her company today: with structure, accountability and an unwavering sense of duty, Josh Ries writes
Opinion
Real estate leaders can either keep fighting for control or start working to lift each other, and the industry, higher, Josh Ries writes
Once you build structure into your process with the help of AI, you can focus on storytelling instead of logistics, Josh Ries writes
In real estate, money is made on the front end rather than at the closing table, Josh Ries writes. Here's how to maximize the profit potential of your lead gen
It's OK to spy on your real estate competitors, Josh Ries writes, not to copy what they do, but to understand how to differentiate your message
The old playbook of 'just stay remembered' doesn’t work in the digital age, Josh Ries writes. Clients are bombarded with information, so you must provide consistent value
